I love baseball, and I am a big fan of the Boston Red Sox.
When going to Fenway to see a game, the crowd hangs on every pitch, the passion is overwhelming.
The opposition is hated. The visiting team is booed mercilessly. It’s win at all costs. Winning isn’t everything, it’s the only thing.
On the way home after the game, it’s either dead quiet, or mass hysteria. Even if the Red Sox made several great plays, they are forgotten if the Red Sox lose.
No one remembers the loser.
Not so with Minor League Baseball.
Baseball the way it used to be. You go to a Minor League game with one main objective. To watch a baseball game.
The fans are there to have a great night of family entertainment. At an affordable price. Even great plays by the opposing team are cheered.
Kids are more interested in snagging a foul ball than getting an autograph. And the players are actually courteous to the fans. They still remember who pays the salaries.
The challenge with Minor League Baseball teams is to market to a wide audience and still cater to several demographics.
Seniors have the two things that every marketer targets to:
Time and disposable income. Maybe not a great deal of disposable income, which fits Minor League baseball quite nicely.
Where else can you go to spend three enjoyable hours in beautiful weather, watch a great ballgame, enjoy a hot dog, a coke, and some peanuts, and spend less than $15.00 in most cases.
I take in a Minor league baseball game whenever I can. The stadiums are usually in nice shape, the mascots are extremely colorful, and the teams have great nicknames. 🙂
If you are lucky enough to have a minor league ballpark near you, do yourself a favor and take in a game when you can. Help support your local Minor League team.
The provide great family entertainment at a reasonable price.
And that’s pretty rare these days.